Forbes sales chief: Ad blocking is an ‘existential’ threat

by Brian Morrissey
Subscribe: iTunes | Stitcher | RSS For Forbes Media CRO Mark Howard, ad blocking isn’t just a nuisance confined to early adopter types. It’s an “industry-wide issue” that represents an “existential threat” to publishers — and calls for drastic action. “What we’re experiencing on a global basis is an indication of what’s to come,” he said on this week’s episode of the Digiday Podcast.Read the full article