How Customer Research Solves B2B Churn

Why are your customers leaving? Some SaaS companies have no clue. Yet, the solution is staring them right in the face. Customer research is an underutilized tool in discovering why users churn. Teams fail to analyze user activity, onboarding engagement, and the competition. Moreover, strive for retention.Read the full article

Virgin America Customer Success Story: SurveyMonkey

Virgin America's VP of Marketing and Communications, Luanne Calvert and Phil Seward, Director of Guest Loyalty talk about how SurveyMonkey helps measure their NPS and guest feedback in order to make better business decisions. If you are watching this video on your phone, please use headphones.