How to prepare for AdWords’ expanded text ads and device-based bidding

by Matt Umbro
By now, you’ve heard about all of the latest Google AdWords and Google Analytics updates announced at Google’s Performance Summit. The two main changes coming to AdWords include expanded text ads and the ability to bid by device. Many articles have been written about what these updates mean for advertisers, but today I want to focus on how you can prepare for these changes.Read the full article