‘Millennials are so last year’: How Yotel is marketing capsule hotels

While many brands chase Gen Y with varying results, Yotel, one of the world’s fastest-growing hotel chains, is done with millennials. The firm, started by Yo Sushi founders Simon Woodroffe and Gerard Greene in 2008, builds quirky capsule hotels targeted at “digital naturals” who are always online. Initially, that meant a younger clientele.Read the full article

YOBOT's Point of View

Ever wondered what YOBOT sees when he's in action? Now you know! Produced by Fable Collective (http://fable-collective.com).