Thrive Ultimatum Review: How to Skyrocket Conversions with Scarcity

by Brad Smith
Scarcity is one of the best ways to improve your conversions and marketers use scarcity techniques all the time to boost their sales. In the book Influence, Robert Cialdini tells a story about two groups of people. One group was given a jar with ten cookies, while the other group got a jar with two cookies.Read the full article