How to Make Progress on Your Marketing Excellence Journey [Infographic]

The Jeannette Expedition serves as a metaphor for this year's Marketing Performance Management (MPM) Benchmark study. After eight days of difficult progress, this US Arctic expedition was at the northernmost point of the entire journey... despite a steady march southward. How—after so much effort to trek across the ice—had the group gone backwards? It turned out the icep ...Read the full article