Are Loyalty Programs Worth it for E-Commerce Websites?

by Sherice Jacob
Since the very first brand loyalty program was launched (by Betty Crocker in 1929 in case you’re curious), rewards services like these have continually be used to not only entice customers but to re-market to them in a way that strengthens their affinity to the brand. But the advent of the Internet and mobile shopping has changed all of that.Read the full article