As Snapchat’s ad biz expands, it’s pressing for shorter ads

People should expect to start seeing a lot more ads on Snapchat soon. But they may end up seeing less of each ad. On Monday Snapchat announced plans to make it easier for brands to buy and produce its vertical video ads — now called Snap Ads — and to test ads inserted between stories, the collections of photos and videos that individuals post for people who follow them to see.Read the full article