Co-op Advertising: Money on the Table

by Jeff B. Copeland
National brands may pay 50% to 100% of your local, online ad campaigns, and may also cover social media, email and web hosting costs. In fact, they set aside a whopping $36 billion a year to shower on local businesses through “co-operative advertising,” according to report in 2015 by Borrell Associates, a well respected local-market research firm.Read the full article