GE gets aboard the Facebook Live bandwagon

Surprised it took this long. Count GE in among a growing group of brands betting on Facebook Live. The conglomerate and poster child for early-adopting brands is back the week of June 13 with the second season of “Drone Week,” a video series using aerial drone footage and other video content. Whereas last year, GE used Periscope to showcase its jet engines, locomotives, wind t ...Read the full article