How ignoring online reputation can destroy your PPC campaign

by Chris Silver Smith
There is an attitude among digital marketers that pay-per-click advertising is easier to master than other types of online marketing. Unfortunately, taking a shortcut to prominence can go hand-in-hand with laziness, leading to a disregard for everything else online. This is a hidden cost — ignoring online reputation can be destroying your PPC campaigns. Let me explain.Read the full article