Just in time for Father’s Day: The marketer’s guide to stay-at home-dads

Stay-at-home dads have come a long way since 1983, when Michael Keaton’s Mr. Mom was a schlubby, out-of-work ad man longing to get back to his 9-to-5. Cut to 2016, when stay at home dads aren’t just lovable, but admirable. “Dadvertisers” like Cheerios and Zillow now portray fathers not as bumblers gumming up the works, but as caring, capable parents.Read the full article