Looking to get app installs? Start with Social

If you’ve got a new app that you’re itching to get some install traction, but the tangled mobile landscape isn’t lending itself to a good starting point, we’ve got one piece of advice for you: start on paid social. In this post, we’ll describe why paid social is the right place to go: it’s huge, it’s native, it’s targeted – and it’s rich with options for finding users who lo ...Read the full article