Microsoft and LinkedIn: A Primer for Social Marketers

by Lucy Hitz
When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 billion dollars by EOY, my first reaction was…This just feels right. It was like watching two of your friends from different life stages hit it off, start dating, and live happily ever after. Okay, one step at a time, but you know what I mean. This is the perfect match for both the Microsoft brand and the LinkedIn brand.Read the full article