Snapchat Launches Ads API, Names Ads Partners, Creative Partners

by David Cohen
Snapchat Monday announced the launch of its advertising application-programming interface and named the initial Snapchat Partners. Christopher Heine of SocialTimes parent Adweek was the first to report the news, writing that this marks the first time ads on Snapchat will be sold by third parties. Snapchat Partners are divided into Ads Partners, which will develop software ena ...Read the full article