What’s Just-in-Time Marketing (JITM) and Why are Marketers Adopting It?

by Douglas Karr
When I worked in the newspaper industry, just-in-time manufacturing was quite popular. Part of the appreciation was that you would minimize funding tied up in stock and storage, and work much harder to prepare for demand. Data was an essential aspect, assuring that we would never run out of the inventory we needed while being able to be flexible and meet the demands of our customers.Read the full article