Advertisers have seriously underestimated TV’s ROI, and programmatic is about to prove it

Written by Walt Horstman, president, AudienceXpress With the blink-and-you-missed-it pace of digital, it’s comforting for a marketer to know that some things do remain constant: TV, long the bulwark on which many an ad campaign was built, is still going strong. So says a multi-year study on the value of TV advertising recently published by Accenture and ABC.Read the full article