Are email marketers too afraid of failure? 4 fears to conquer

When Malcolm Gladwell’s Outliers came out in 2008, everyone was really taken by the “10,000 Hour Rule,” which said that it took roughly 10,000 hours to become an expert at something. At the time, I worked at the email marketing agency Smith-Harmon, and we liked the concept so much that we created our own corollary: the “10,000 Email Rule.Read the full article