Confessions of a publisher: Rebates ‘drive a lot of buying decisions’

by Lucia Moses
Last week, the ANA dropped its much-anticipated report on the practice of rebates, or kickbacks, that media sellers pay agencies for steering clients’ dollars their way — without fully disclosing it to the clients. While the report focused largely on non-transparent practices by the agencies, for this Digiday Confessions, we talked to a veteran publisher who says media sellers ...Read the full article