Customer-centric Marketing: 5 takeaways on consumer behavior from researchers and strategists [Part I]

At MarketingSherpa, we’re in the planning phase for MarketingSherpa Summit 2017. With the interest of our customers’ experience at the core of our every decision, we conduct extensive research to select the most thought-provoking and applicable keynote sessions for our attendees. During our research phase, we have identified 10 key takeaways from leading experts (both academ ...Read the full article

TEDxAtlanta - Sally Hogshead - How to Fascinate

In today's world of 9-second attention spans, our introductions mean more-than-ever before. Sally Hogshead reveals the seven triggers of fascination and how to get others to fall in love with your ideas, instantly. Thank you to Definition 6 for providing in-kind video editing services for TEDxAtlanta.


Peter Fader on Customer Centricity and Why It Matters

Starbucks and Apple stocks have been trading at record highs, but are these and other businesses doing everything they can to ensure growth over the long term? Peter Fader, Wharton marketing professor and co-director of The Wharton Customer Analytics Initiative, argues that too many companies are customer friendly, but not customer centric. In other words, they treat each customer the same, missing an opportunity to discover who their best customers are. Without that data, they cannot make their most valuable customers even more profitable to the firm. In his new book, Customer Centricity, part of the Wharton Executive Education Essentials Series, Fader describes what customer centricity is, what it isn't and why it matters. He also demystifies customer relationship management and emphasizes the importance of gathering customer data in meaningful ways. Stephen J. Kobrin, a Wharton management professor and executive director of Wharton Digital Press, talked with Fader about his new book.


Brené Brown on Empathy

What is the best way to ease someone's pain and suffering? In this beautifully animated RSA Short, Dr Brené Brown reminds us that we can only create a genuine empathic connection if we are brave enough to really get in touch with our own fragilities. Voice: Dr Brené Brown Animation: Katy Davis (AKA Gobblynne) www.gobblynne.com Production and Editing: Al Francis-Sears and Abi Stephenson Watch Dr Brené Brown's full talk 'The Power of Vulnerability' here: https://www.youtube.com/watch?v=sXSjc-pbXk4 Dr Brené Brown is a research professor and best-selling author of "Daring Greatly: How the Courage to be Vulnerable Transforms the Way We Live, Love, Parent and Lead" (Penguin Portfolio, 2013). She has spent the past decade studying vulnerability, courage, worthiness, and shame. Find out more about the RSA: http://www.thersa.org Follow the RSA on Twitter: http://www.twitter.com/thersaorg Like the RSA on Facebook: http://www.facebook.com/thersaorg


Adam Alter: Drunk Tank Pink And The Crazy Things We Do

SUBSCRIBE TO DOWNLOAD THE MP3 at http://www.goodlifeproject.com - Good Life Project(tm) founder, Jonathan Fields, interviews Drunk Tank Pink author, Adam Alter If you'd prefer to listen to this and the entire library of Good Life Project in mp3 format, just go to http://www.goodlifeproject.com, subscribe and you'll get instant access to the mp3 archive vault.