How ‘the new Gucci’ does video, with help from Condé Nast

Gucci’s designs under creative director Alessandro Michele are recognizable for their layered, ruffled skirts, bright colors and embroidered snake accents. Most recently, the brand translated it into a video series, a recreation of the Greek romance “The Myth of Orpheus and Eurydice,” taking place in modern-day New York City, to promote its 2016 pre-fall collection.Read the full article