Is Your Brand Likable? 7 B2B Technology Brands Taking a Creative Approach on Facebook

Between Facebook constantly tweaking features to improve user experience and the saturation of posts from every other brand out there, it’s becoming increasingly difficult for B2B brands to reach their audience by utilizing Facebook marketing tactics. According to the Content Marketing Institute & MarketingProfs’ B2B Content Marketing: 2016 Benchmarks, Budgets and Trends—N ...Read the full article

IBM Today

This video addresses one of the more common questions many of us receive every day from people outside of the company: You used to sell PCs, hard drives... what do you do now? In less than 2 minutes, the video effectively shifts the focus from where we've been to the new IBM emerging -- how our cognitive solutions and cloud platform technologies are transforming industries from healthcare, education, and retail to fashion, travel, and weather.