One British agency’s plea to young voters: #DontFuckMyFuture

A riddle: What is European and sounds like “two old white men shouting at each other in a room with no windows?” The answer, according to Adam&EveDDB CEO James Murphy: The EU referendum debate. Today, his agency has launched its own social media campaign, #DontFuckMyFuture, to cut through the mudslinging and mobilize younger voters on June 23, when Britain votes on whether ...Read the full article

#DontFuckMyFuture – Lily Cole

It only takes 5 seconds to mark an X on the ballot. 5 seconds to stop others fucking with your future. #DontFuckMyFuture #Voting http://bit.ly/1Wy5Ojs


#DontFuckMyFuture – Big Narstie

It only takes 5 seconds to mark an X on the ballot. 5 seconds to stop others fucking with your future. #DontFuckMyFuture #Voting http://bit.ly/1Wy5Ojs


#DontFuckMyFuture – Josh Devine

It only takes 5 seconds to mark an X on the ballot. 5 seconds to stop others fucking with your future. #Voting http://bit.ly/1Wy5Ojs


#DontFuckMyFuture – Poppy Jamie

It only takes 5 seconds to mark an X on the ballot. 5 seconds to stop others fucking with your future. #DontFuckMyFuture #Voting http://bit.ly/1Wy5Ojs


Why Stronger In Europe Wants People To Poke Fun At Its New Campaign

Britain Stronger in Europe is encouraging young people to vote in the EU Referendum in a new campaign that has been designed knowing that youths will probably “take the piss out of it”. The #votin campaign uses deliberate spelling mistakes such as ‘Tourin’, ‘Chillin’ and ‘Meetin’ to both reflect the way that many youths seemingly drop their ‘g’s’ when speaking and also to play on the theme of Vote In. Britain Stronger in Europe approached brand consultancy Venturethree to create the campaign and briefed the agency to reach young people who might find out too late that they care about being in the EU. Speaking to The Drum, Venturethree founder Michael Zur-Szpiro said that the creative approach was “to say in one word what others may need 200 words for”. “Don’t worry about the data and statistics because firstly, someone else is communicating them, secondly, no one knows if they are true or not and thirdly, this is going to happen on an emotional level as well as a rational level so find a way of engaging people’s hearts as well as their minds. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/