Podcasts and advertising: Meet social media’s new super power

We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. About one-third of all smartphone owners block the ads that make all that great free content possible. I probably consume more content than ever.Read the full article

  • ComScore Says People Prefer Ads in Podcasts Over Any Other Digital Medium

    adweek.com - 12 readers - Advertisers might want to listen up: A new report says that if people have to receive ads, they'd rather hear them in podcasts. According to results of a new comScore study, ads within a podcast were found to be the least intrusive when compared with other types of digital ads.