The importance of micro-moments: The mobile customer journey

by Jim Yu
According to eMarketer, global mobile ad spend is expected to double from $100 billion in 2016 to nearly $200 billion in 2019 — accounting for over 70 percent of digital ad spend worldwide. This explosion in mobile ad spend mirrors the rapid growth of mobile, which has changed the game for advertisers and consumers alike. Mobile is now not just about the device; it’s a lifestyle.Read the full article

Art, Copy & Code: Behind the Nike Phenomenal Shot Technology

Nike & Google teamed up to deliver real-time ads that let fans celebrate, remix and share memorable sports moments, as they unfolded. Here, Grow & Google unpack the technology used to bring to life the immersive, 3-D mobile experience. For more, check out #artcopycode

Best Western Launches New Mobile Website and App

Best Western International reimagined its online booking experience by starting where many of its customers do—on their smart phones and tablets. By adopting this mobile first mentality, the company has created a guest experience based on a clean, uncluttered interface that is easy to use and provides the information guests want.