We Started Using Facebook Instant Articles: Here’s What We’ve Learned (So Far)

Even if you haven’t heard of Instant Articles yet, it’s likely you’ve seen them. Denoted by a lightning bolt icon on the image preview of articles on Facebook, Instant Articles are fast-loading versions of web stories that have been optimized for mobile. When users click on an Instant Article, they stay on Facebook to view the content, rather than following the link to another site.Read the full article