Where in the World Are Your Subscribers? Tips for Effective Geotargeting

by Caitlynn Cush
Posted on 14 June 2016. As email marketers we are constantly striving to make our outbound campaigns even more personalized than before. To do this some of us have taken up the art of geotargeting so that we can now provide our subscribers with content that is relevant to their location. I’ve said it before, and I’ll say it again — in order to have a successful email market ...Read the full article