Are remarketing lists for search ads (RLSA) the future of PPC?

by Larry Kim
Paid search is a pretty awesome channel, but it’s not without its challenges. As the chart below illustrates, the cost per click (CPC) in certain highly competitive verticals can get super expensive – we’re talking more than $100 per click in some cases, for industries like law and finance. (This is Bing data, but it’s a similar story in AdWords.Read the full article