How SaaS Startups Should Be Using AdWords

If you run a SaaS startup, Google AdWords could be the greatest customer acquisition platform you’ve never tried. Buying ad space for SaaS software can seem intimidating. CPC bids for most software-related keywords are expensive – in some cases, as much as $100. Worse yet, competition is intense, with five, 10 or 50 companies competing for every customer.Read the full article