Listening Is The Key to Social Marketing

In many ways, the key to social marketing is listening. In a social marketing world, the way we listen to our market is far more important than how we speak to it. We need to listen to customers to understand their needs, identify how to promote products and services and stay current on trends influencing the market. Today’s organizations cannot simply engage in selective listening.Read the full article


  • Listening to Customers Yields Success

    forbes.com - 9 readers - In my 40+ years as an entrepreneur, and heavily involved in the entrepreneurial community, I have observed the wild success of many businesses, and the fast failure of others. All had a superior product or service, so why did some fail? Many companies tend to focus too much on that [...]