Merkle launches addressable ad solution that builds audiences from publisher, advertiser & Merkle data

by Ginny Marvin
This week, Merkle launched its own effort to facilitate addressable ad targeting across a network of premium publishers with a new solution called Publisher Addressable Marketplaces (PAM). PAM brings together access to publishers’ known audiences, advertisers’ first-party data, and Merkle’s DataSource database, which spans over 90 percent of US consumers and more than 1,000 ...Read the full article