Sports Illustrated pushes into tech coverage in search of young readers

by Lucia Moses
Few publishers can resist the temptation to branch out beyond their core editorial coverage. Look no further than Sports Illustrated. In the past few years, the Time Inc. title has introduced the online verticals SI Edge, covering action sports and fitness coverage; Extra Mustard for pop culture and humor; and various verticals focused on specific sports in efforts to grow its traffic.Read the full article