Taboola teams with AppNexus to sell native placements programmatically

by Ginny Marvin
Content discovery platform Taboola has partnered with ad tech firm AppNexus to scale access to Taboola’s native ad inventory. AppNexus advertising partners to buy programmatically placements in Taboola content recommendation widgets. Eighty-five advertisers have already run native ad campaigns on Taboola through AppNexus, the companies said.Read the full article