The Best Brands on Twitter Don’t Tweet Like Brands

Does anyone care what SpahgettiOs thinks about Pearl Harbor? Or how Totino’s feels about the newest X-Men movie? What about when Kenneth Cole joked that violent protests in Egypt were a result of the clothing line’s new spring collection? No matter how many cringe-worthy tweets we’ve seen in the past, branded Twitter accounts seem fixated on capitalizing on the latest trend, whether it’s nation.Read the full article