Why pizza emojis and fridge cams are harbingers of industry changes ahead

In May 2015, Domino’s made history by announcing that Twitter addicts could now order late-night munchies simply by tweeting a pizza emoji at the brand. And while many were quick to label the concept as — quite frankly — idiotic, the brand’s announcement was, in fact, an early harbinger of an industry-wide reckoning looming on the horizon.Read the full article