3 Email Marketing Lessons from Presidential Email Campaigns

The reason email is so important to presidential campaigns can be distilled down to two words: it works. Barack Obama’s successful 2012 re-election campaign used email marketing to rake in an astonishing $500 million, which represented 90% of the money it raised online. This year’s U.S. presidential campaign is expected to cost candidates an estimated $5 billion, and email ap ...Read the full article