B2B vs. B2C Content Marketing: Stuff You Need to Know

Content marketing is probably one of the most effective strategies for marketers today. Some 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, according to research from MarketingProfs and the Content Marketing Institute. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences.Read the full article