How Equinox Makes Money From Luxury Content

by Joe Lazauskas
***AUTHOR IS TESSA WEGERT*** There’s a difference between wanting to produce high-quality luxury content and actually doing it. While 73 percent of marketers say developing more engaging content is their top priority, only a handful of brands actually run successful content programs. One such brand is Equinox, the luxury fitness chain that sets itself apart from other high-en ...Read the full article

Yoga By Equinox

Eager to master the arm balance? Equinox's Briohny Smyth shows there's no limit to what the artfully honed yoga body can do. Follow us on Instagram: Follow us on Twitter: Subscribe on Pinterest: Like us on Facebook: More Briohny Smyth yoga video for Equinox: Download the song, "Midnight," here: Furthermore Editors: Liz Miersch & Ashley Martin Video by: Project Dstllry Directed by Brody Baker Scored by Sanford Livingston and Jamie Biden. Copyright © Dec. 27, 2011 Furthermore | Equinox Holdings, Inc. All rights reserved.