How retailer Primark got to 3 million Instagram followers in less than three years

Fast-fashion chain Primark knew it was late to the game when it joined Instagram in October 2013. But it sure made up for lost time. Last week, the brand passed the 3 million milestone. nd unlike low-priced rivals like Miss Selfridge (310,000 followers) and New Look (1.1 million followers), Primark has no ad budget, it’s all organic growth. The brand is adding about 100,000 followers per month.Read the full article