Survey: Pre-roll ads are a major barrier to watching online news videos

by Matt Mcgee
Everybody knows that online video is huge. Cat videos. Cooking videos. Funny GIFs. Live video on Facebook or Periscope. The list goes on and on. But there’s one type of video that doesn’t rank very high on that list: news videos. And new data suggest two main reasons why. In a new survey, only 24 percent of web users in 26 countries around the world said they watch news vide ...Read the full article