Taykey opens Trends Advertising targeting to programmatic

by Ginny Marvin
New York-based Taykey is making its real-time audience trend data available to programmatic buyers with a new self-service interface and the ability to integrate with DSPs. DSPs and agency trading desks can tap into Taykey’s Trend Advertising platform to mix their own audience targets with Taykey’s trend data for targeting specific content in real-time.Read the full article