What The Mary Meeker Report Means For Mobile Advertisers

by Karen Amundson
In Mary Meeker’s Internet Trends 2016 report, she highlights a $22 billion gap in mobile ad spend relative to time spent on mobile. Some marketers debate the magnitude of this gap, but most agree on this: mobile ad spend is going to increase dramatically in the near term. If everyone expands their mobile advertising presence as predicted, a few problems will grow in magnitude.Read the full article