Why Disney channel Freeform is betting on social apps

As TV ratings continue to slide, networks have been throwing everything at the wall in the hopes of getting viewers to tune into programming live. For Disney’s teen-skewing cable channel Freeform (formerly ABC Family), that means spending a lot more time and money on social platforms. This month, Freeform launched a campaign on mobile app Wishbone, an app that allows its predo ...Read the full article