How Facebook turned an end-to-end ad tech strategy on its head

Maybe Facebook doesn’t need to own the entire ad tech stack to overtake the entire digital ad ecosystem. Or maybe Facebook just doesn’t need to own it in the traditional sense. Companies like Google and Verizon’s AOL have assembled end-to-end stacks that cover just about all the ad-tech tools that an advertiser or publisher needs to buy and sell digital ads with the ease of ...Read the full article