Invisible Influence – Book Interview

by Heidi Cohen
Heidi Cohen Interviews Jonah Berger New book: Invisible Influence: The Hidden Forces that Shape Behavior Q: What’s your best piece of advice for readers looking to improve their marketing? To be a successful marketer, you have to understand social influence. People don’t make their own choices. They make choices based on what the people around them are doing.Read the full article

3 Ways to be More Influential in the Workplace

Jonah Berger, New York Times bestselling author of INVISIBLE INFLUENCE and CONTAGIOUS, offers some easy tips to enhance your influence in the office.