A Guide to Finding Your Brand Voice

How important is a brand’s voice? Very! Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. In fact, a study by Forbes revealed that 43% of millennials rank authenticity over content when consuming news.Read the full article

  • 10 New Findings About The Millennial Consumer

    forbes.com - 26 readers, 770 Tweets - Companies are fiercely competing for millennial mindshare and it's only the beginning. There are eighty million millennials in America alone and they represent about a fourth of the entire population, with $200 billion in annual buying power.  They have a lot of influence over older generations and are trendsetters across all [...]

  • Style Guide

    economist.com - 5 readers - Authoritative weekly newspaper focusing on international politics and business news and opinion.