Beginner's Guide to Creating Fleshed-Out Buyer Personas for B2B Inbound Marketing

Sarah wakes up at precisely 6:43 AM. She proceeds to hit the snooze button until 7:03, when she rolls over and beings scrolling through a news app on her iPhone 6. By 7:15 she's in the shower singing that Adele song she can't seem to get out of her head. At some point between 7:15 AM and the end of the day, she buys your product.Read the full article

Hello (From Bing)

Vocals and Direction by Carly Schoonhoven Lyrics by Ian Baynes Cat by Abraham Higginbotham Music by Audio Jolly ( Support Provided by Lyrics: Hello, it’s Bing I was wondering if after all these weeks You’d like to meet, to go over paid strategies They said updates are supposed to heal ya But I ain’t done much healing Hello, can you hear me? I’m in the internet dreaming about the ads we both could see When we were simpler not free I’ve forgotten why everybody flocks to Google’s feet There’s such a difference between us And an okay offline editor Hello from Bing Ads! I must have optimized too fast! To tell you, I’m sorry, for everything I don’t do But when you use me I never seem to be honed, anymore