Can you trust your media buying agency?

by Ratko Vidakovic
Trust is the foundation of all relationships, particularly those in business. If you didn’t trust your agency or technology partners, you wouldn’t be using them — especially as it relates to your advertising investments. But the old adage, “Trust, but verify,” holds true today, more than ever. Earlier this month, a damning report — produced by K2 Intelligence on behalf of th ...Read the full article