Content Marketing Staffing Trends for 2016

Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata. The report was based on data from a survey conducted in March 2016 of 1,030 marketers and executives. Some 48.5% of respondents work for B2B companies, 15.2% for B2C companies, 27.7% for hybrid B2B-B2C companies, and 8.6% for non-profits.Read the full article