Mobile ad networks: Can’t live with ’em, can’t live without ’em (a survival guide)

Mobile ad networks are one big reason mobile remains one of the hardest facets of digital marketing to master. We can’t scale without them because most mobile media is purchased through them, but they are a huge source of headaches, since they tend to be black boxes. Mention “networks” to a good share of mobile marketers, and you’ll get a glare; all too often, it feels like ...Read the full article